Las Vegas Sands debuted its $2 billion integrated resort called The Londoner last week on Macau’s Cotai Strip.
The reimagined Sands Cotai Central is now a London-themed complex featuring replicas of some of the UK capital’s most iconic landmarks. That includes Big Ben, the Palace of Westminster, 10 Downing Street, and Piccadilly Circus’ Shaftesbury Memorial Fountain.
The Londoner is part of Sands’ multibillion-dollar plan to pivot from focusing on VIP players in the Chinese casino hub to the premium mass market. The segment is considered above the general public, but below the high roller demographic.
The reimagined Sands Cotai Central is now a London-themed complex featuring replicas of some of the UK capital’s most iconic landmarks. That includes Big Ben, the Palace of Westminster, 10 Downing Street, and Piccadilly Circus’ Shaftesbury Memorial Fountain.
The Londoner is part of Sands’ multibillion-dollar plan to pivot from focusing on VIP players in the Chinese casino hub to the premium mass market. The segment is considered above the general public, but below the high roller demographic.