1xBet and FC Barcelona have renewed their partnership, extending 1xBet's role as Global Partner and Official Betting Partner of the Spanish football club for an additional five seasons, until June 2029. This extension reflects 1xBet's confidence in collaborating with a globally recognized brand like FC Barcelona. The partnership grants 1xBet exposure across the club's international digital advertising assets and access to players from the men's and women's teams, indoor sports teams, and, for the first time, Barça Legends, to create promotional content. Juli Guiu, FC Barcelona's Vice President of Marketing, emphasized that this renewal consolidates a long-term collaboration, reinforcing the club's global commercial strategy. Alex Sommers, 1xBet's spokesperson, expressed delight in continuing the association, highlighting the importance of partnering with a trusted ally to achieve mutual success.
1xBet and FC Barcelona have renewed their partnership
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