1xBet has entered into a strategic partnership with the Argentinian esports team Bestia, becoming its first sponsor. This collaboration is set to boost esports in Argentina, with 1xBet committing to invest an additional $1 million. The investment includes a $500,000 sponsorship for Bestia and another $500,000 to support local esports events and teams. Bestia recently showed its potential by securing a place in the Shanghai Major 2024, further strengthening the competitive gaming scene in Argentina.