The CEO of 888 has disclosed that the company intends to rebrand as group evoke plc. Additionally, the value creation plan is expected to produce revenue growth of up to 9% annually. He stated that further information will be released soon and that 888 will cast a vote on the new corporate brand at its next annual general meeting. He underlined that the business would be better supported in realizing its enormous potential by the new identity, which will better reflect the combined group, their mission, and values, in addition to the clear strategic framework and value creation plan.