888 is rebranding as its new CEO outlines the company's plan.

Today, 888 Holdings revealed a 41% surge in yearly adjusted core profit to £308.3m, spurred by its £2 billion acquisition of William Hill in 2022.

Planning to rebrand as evoke plc, CEO Per Widerstrom aims to streamline operations, focusing on automation and AI.

Despite terminating its Sports Illustrated deal, 888 anticipates £420to430m revenue in Q1 2024
 
This is pretty great use that the company was able to make a huge amount of profit in the year 2023 and now they have Good Expectations for the coming here as well the partnerships are such things that keep on happening and they should definitely not affect the services and revenue of the company and they should always work hard for new partnerships and increase growth in the upcoming year
 

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