In the year ending in December, 888 Online, which acquired William Hill last year, reported a 3% decrease in overall revenue to £1.9 billion ($2.38 billion). The company lost approximately £1 out of every £6 it made last year, which was partially the result of compulsive gambling prevention efforts. As a result, the closure of its operation in the Netherlands and the 15% fall in online revenue "which was driven by proactive investment in enhanced player safety measures" in the UK were largely offset. This also occurred in the same year that 888 was successful in acquiring William Hill's non-US operations, including its roughly 1,400 betting shops in the UK.
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