A new survey in the United Kingdom has prompted a complete overhaul of data collection.

The Gambling Commission has released a fresh set of information concerning the UK gambling industry, marking the final phase of a trial period for a new data collection approach. The Experimental Gambling Survey for Great Britain gathered responses from approximately 4,000 individuals between April and May of this year, focusing on their gambling habits.

According to the survey results, 50% of participants engaged in some form of gambling activity within the past four weeks, with a higher prevalence among males compared to females. Over the course of the previous 12 months, 61% of respondents had taken part in gambling activities. Notably, the data revealed that the National Lottery was the most popular gambling outlet, attracting 32% of participants, followed by charity lotteries (15%) and National Lottery scratch cards (13%).

The survey also highlighted that the majority of gamblers partook in gambling for monetary gain or for entertainment purposes. Interestingly, 44% of gamblers rated their experience with a six out of ten, with one indicating the worst possible experience and ten representing the best.

The questionnaire employed a push-to-web methodology, which the Gambling Commission aimed to test as part of its Evidence Gaps and Priorities 2023 to 2026 initiative, aimed at enhancing and expanding the collection and analysis of data within the UK gambling industry.
 
Back
Top