TheScore’s sportsbook is already live in four U.S. states, and is eager to grow in Canada.
"This really is a transformational deal," Levy said via Thursday’s conference call with analysts. "We've admired how Penn has strategically built their business. When this opportunity arose, it was clear that there was a natural alignment."
There was an already-existing partnership between Penn and theScore. That partnership allowed theScore to operate in the U.S. gambling space via casinos and racetracks operated by Penn National.
Portnoy said he’s been a user and a fan of theScore for a decade or more.
“When they said, ‘Is there anybody else that you guys think you're synergistic with that could really grow exponentially what you're doing?’ My answer was theScore. So Erika and I met with John way back and had a meeting. We didn't have the resources at the time to pull it off. But I think what makes Barstool successful and what has made the Barstool and Penn relationship work is we really know the market.
We know the gambling space, we know sports gambling. And I've been a user of theScore for — I don't even know how long I was trying to check when I installed the app on my phone. It's got to be 10, 15 years. So we're super excited. …
“It's been a long time coming. It just fits so perfectly. I've said all along, the company … that I would want to work with is theScore."
Levy began theScore about 25 years ago with a cable TV channel.
"This really is a transformational deal," Levy said via Thursday’s conference call with analysts. "We've admired how Penn has strategically built their business. When this opportunity arose, it was clear that there was a natural alignment."
There was an already-existing partnership between Penn and theScore. That partnership allowed theScore to operate in the U.S. gambling space via casinos and racetracks operated by Penn National.
Portnoy said he’s been a user and a fan of theScore for a decade or more.
“When they said, ‘Is there anybody else that you guys think you're synergistic with that could really grow exponentially what you're doing?’ My answer was theScore. So Erika and I met with John way back and had a meeting. We didn't have the resources at the time to pull it off. But I think what makes Barstool successful and what has made the Barstool and Penn relationship work is we really know the market.
We know the gambling space, we know sports gambling. And I've been a user of theScore for — I don't even know how long I was trying to check when I installed the app on my phone. It's got to be 10, 15 years. So we're super excited. …
“It's been a long time coming. It just fits so perfectly. I've said all along, the company … that I would want to work with is theScore."
Levy began theScore about 25 years ago with a cable TV channel.
