According to a study conducted by researchers from the University of Bristol, the self-regulation of advertising during the initial weekend of the English Premier League season has been deemed a complete failure. The university's business school scholars examined the coverage across television, radio, and social media platforms over a four-day period from August 11th to August 14th. Their findings illustrated that a staggering 92% of the 391 content marketing advertisements from gambling companies violated advertising regulations, as they did not sufficiently disclose their true nature.