There have been complaints that the Advertising Standards Authority no longer has "control" over meme advertisements. It has started looking into this novel kind of advertising.
Increasingly, gambling companies are using social media posts with memes—usually a humorous image, video, or comment—instead of traditional product advertisements, like offering free credit with a wager, to increase brand awareness. This strategy is known as "content marketing."
Increasingly, gambling companies are using social media posts with memes—usually a humorous image, video, or comment—instead of traditional product advertisements, like offering free credit with a wager, to increase brand awareness. This strategy is known as "content marketing."