The Advertising Standards Authority took notice of one advertisement from LeoVegas' BetUK sportsbook that was heard last year. On September 27, 2023, the aforementioned radio ad featuring a retired soccer player was broadcasted as the company's brand ambassador. He encouraged using the tools for responsible gambling that BetUK offers in the advertisement.
The agency maintained its ruling, citing the fact that the offending advertisement featured a person who is probably going to appeal strongly to people who are younger than eighteen.
The agency maintained its ruling, citing the fact that the offending advertisement featured a person who is probably going to appeal strongly to people who are younger than eighteen.