As the new front-of-shirt sponsor of AFC Bournemouth, Asian sports betting company bj88 has been announced.
After their two-year cycle ends, they have reached an agreement with the club to replace Dafabet on a two-year contract.
With an estimated value of around twice what Cherries had been receiving through their principal partnership deal, the commercial investment from bj88 is the largest in the club's history.
After their two-year cycle ends, they have reached an agreement with the club to replace Dafabet on a two-year contract.
With an estimated value of around twice what Cherries had been receiving through their principal partnership deal, the commercial investment from bj88 is the largest in the club's history.
