With the help of a collaboration that is believed to pave the way for a number of upcoming "exciting business opportunities," 7777 Gaming has increased its market share in eastern Europe. After collaborating with NetBet and landing a sponsorship contract with the Romanian football team Dinamo Bucuresti last month, the iGaming provider has now launched alongside Kaizen Betano brand in neighboring Bulgaria. Bulgaria, along with Portugal, Brazil, Nigeria, the Czech Republic, and Ecuador, as well as the Canadian province of Ontario, are among the 13 countries in which the group with its headquarters in Greece runs the organization.