Allwyn, the UK National Lottery operator, has developed an advertising campaign for the National Lottery's Set For Life product.
The song featured in the advertisement was produced by musician and producer Fraser T. Smith, while Girl&Bear Studios handled the film and visuals.
With the ability to be viewed on TV and social media, among other platforms, the campaign's primary goal is to appeal to a new audience.
It uses images from fashion, music, and film culture to highlight the idea of repeatedly winning, and it includes websites from all around the United Kingdom.
The song featured in the advertisement was produced by musician and producer Fraser T. Smith, while Girl&Bear Studios handled the film and visuals.
With the ability to be viewed on TV and social media, among other platforms, the campaign's primary goal is to appeal to a new audience.
It uses images from fashion, music, and film culture to highlight the idea of repeatedly winning, and it includes websites from all around the United Kingdom.
