Allwyn debuted its latest campaign for Set For Life on March 31, featuring a collaboration with musician Fraser T Smith.
The campaign emphasizes the game repeatable wins, targeting a younger demographic through social media and short formats, alongside longer formats in VOD, and cinema.
Allwyn brand director, highlighted the innovative approach, reflecting the company's focus on individuality in National Lottery games.
The campaign emphasizes the game repeatable wins, targeting a younger demographic through social media and short formats, alongside longer formats in VOD, and cinema.
Allwyn brand director, highlighted the innovative approach, reflecting the company's focus on individuality in National Lottery games.