Allwyn trials permanent point of sale kits at selected lottery outlets

In advance of a larger distribution, Allwyn started testing the rollout of the specially designed kit at stores.

The family of permanent point of sale, according to Allwyn, was created in partnership with accessibility and sustainability experts. It will help create more contemporary retail spaces, draw customers in with attention-grabbing branding and "call to action" messaging, and enable National Lottery retailers to display information about locally based projects that the lottery has funded for the first time.
 
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