Merab "the Machine" Dvalishvili, a UFC fighter, and Alphabook have inked a long-term partnership, carrying on the operator trend of MMA-focused sports sponsorships.
The agreement states that the American-Georgian celebrity, who will fight for the Bantamweight title against "Suga" Sean O'Malley later this year, will serve as the sportsbook and casino operator's Global Ambassador.
A number of online bookmakers have capitalised on the increasing interest in mixed martial arts bouts in recent times. Bet.io, for example, recently established a similar sport sponsorship with Michael "Venom" Page.
The agreement states that the American-Georgian celebrity, who will fight for the Bantamweight title against "Suga" Sean O'Malley later this year, will serve as the sportsbook and casino operator's Global Ambassador.
A number of online bookmakers have capitalised on the increasing interest in mixed martial arts bouts in recent times. Bet.io, for example, recently established a similar sport sponsorship with Michael "Venom" Page.