Through a collaboration with marketing platform Optimove, Altenar will use its Opti-X widgets to offer customized product recommendations.
With potential for growth, this agreement seeks to increase the iGaming and sportsbook software provider's global footprint and enable a unique integration that will revolutionize the sportsbook market.
In specifics, the partnership's original goal is to improve players' online gaming experiences. Thanks to Optimove's AI-powered recommendation and search engine, Opti-X, Altenar's operator partners can now enhance engagement and retention.
With potential for growth, this agreement seeks to increase the iGaming and sportsbook software provider's global footprint and enable a unique integration that will revolutionize the sportsbook market.
In specifics, the partnership's original goal is to improve players' online gaming experiences. Thanks to Optimove's AI-powered recommendation and search engine, Opti-X, Altenar's operator partners can now enhance engagement and retention.