The collaboration marks Altenar's entry into the Bulgarian market, solidifying its position as a leading technology provider in Europe.
Altenar, a renowned provider of sportsbook and iGaming software, has taken a significant step forward in its global expansion strategy through a partnership with Palms Bet, a prominent operator group.
Bulgarian Sports Betting Revenue Set to Soar to $928.8M by 2026
Bulgaria has long been a key target for Altenar, and the country’s sports betting sector is projected to generate over €850 million ($928.8 million) in revenue by 2026, representing a substantial increase of almost €600 million ($655.6 million) compared to six years ago.
Under the agreement, which was announced in January, Bulgarian customers of Palms Bet will have access to Altenar’s acclaimed multi-channel sportsbook technology, as well as a wide array of sports, esports, and virtual selections. Palms Bet, the first Bulgarian gambling company to be listed on the local stock exchange, currently offers a portfolio of more than 20,000 sporting events for its bettors. Additionally, the operator group boasts a partnership with La Liga, highlighting its strength in football betting across Europe.
Altenar, a renowned provider of sportsbook and iGaming software, has taken a significant step forward in its global expansion strategy through a partnership with Palms Bet, a prominent operator group.
Bulgarian Sports Betting Revenue Set to Soar to $928.8M by 2026
Bulgaria has long been a key target for Altenar, and the country’s sports betting sector is projected to generate over €850 million ($928.8 million) in revenue by 2026, representing a substantial increase of almost €600 million ($655.6 million) compared to six years ago.
Under the agreement, which was announced in January, Bulgarian customers of Palms Bet will have access to Altenar’s acclaimed multi-channel sportsbook technology, as well as a wide array of sports, esports, and virtual selections. Palms Bet, the first Bulgarian gambling company to be listed on the local stock exchange, currently offers a portfolio of more than 20,000 sporting events for its bettors. Additionally, the operator group boasts a partnership with La Liga, highlighting its strength in football betting across Europe.
