The UK's regulated of advertising, the Advertising Standards Authority (ASA), announced Wednesday it upheld a complaint against EU Lotto Ltd, trading as Lottoland.
The hurdle originated from two ads from Lottoland one of which appeared in May on Bing search, while the other appeared on Google. Both ads were spotted by the ASA and deemed as misleading. The Authority explained that the operator's games offered an opportunity for the clients to bet on the outcome of a lottery instead of participating in the lottery itself.
The complainant, who understood the Lotto games provided an opportunity to bet on the outcome of a lottery rather than participate in the lottery itself, challenged whether the ads were misleading.
The hurdle originated from two ads from Lottoland one of which appeared in May on Bing search, while the other appeared on Google. Both ads were spotted by the ASA and deemed as misleading. The Authority explained that the operator's games offered an opportunity for the clients to bet on the outcome of a lottery instead of participating in the lottery itself.
The complainant, who understood the Lotto games provided an opportunity to bet on the outcome of a lottery rather than participate in the lottery itself, challenged whether the ads were misleading.
