Ladbrokes' tweet was found to have broken UK laws prohibiting appealing to minors under the age of 18 by the Advertising Standards Authority. Following Jake Paul's loss to Tommy Fury, Ladbrokes originally tweeted a picture of the former YouTube sensation turned boxer. Paul gained notoriety by creating videos for a young audience on YouTube, and he now has a sizable social media following. The ASA has determined that the initial post broke UK laws.