On 1 July 2023, the Daily Mail posted an ad for the People’s Postcode Lottery, which the ASA (Advertising Standards Authority) announced had breached its code of conduct.
The ad contained text which read: “We had to postpone the wedding when Craig lost his job” and “Couple’s wedding is back on after they scooped £62,500 ($77,320) on People’s Postcode Lottery.”
Furthermore, the ad stated the couple had "just paid the deposit for their big day when Craig heard that he was being made redundant. Now the pair are looking forward not only to their wedding next year, but also to planning a honeymoon after winning £62,500.”
The ASA questioned whether the ad suggested participating in a lottery could be a solution to financial concerns.
The People’s Postcode Lottery said it did not believe the ad breached the advertising standards because it did not suggest the winners had been struggling financially before winning the prize.
The ad contained text which read: “We had to postpone the wedding when Craig lost his job” and “Couple’s wedding is back on after they scooped £62,500 ($77,320) on People’s Postcode Lottery.”
Furthermore, the ad stated the couple had "just paid the deposit for their big day when Craig heard that he was being made redundant. Now the pair are looking forward not only to their wedding next year, but also to planning a honeymoon after winning £62,500.”
The ASA questioned whether the ad suggested participating in a lottery could be a solution to financial concerns.
The People’s Postcode Lottery said it did not believe the ad breached the advertising standards because it did not suggest the winners had been struggling financially before winning the prize.