The UK Advertising Standards Authority (ASA) determined that the operator’s promotions with professional boxer Chris Eubank Jr. did not target young peopleBet365's logo appears on a mobile deviceImage Source: Shutterstock.com
The authority’s decision comes amidst growing concerns about the potential influence of gambling advertisements on vulnerable individuals, particularly the country’s youth. Despite bet365’s recent controversies, the ASA found the operator innocent this time, noting that boxing primarily appealed to mature audiences and Eubank Jr.’s followers largely consisted of individuals over 18.
According to UK regulations, operators are explicitly prohibited from launching marketing campaigns featuring athletes with a significant appeal to young people. The ASA categorizes sports personalities based on their potential risk, providing a guideline for sportsbooks. Despite the regulator’s robust suite of measures, a recent tweet by bet365 prompted the authority to launch an official investigation.
The authority’s decision comes amidst growing concerns about the potential influence of gambling advertisements on vulnerable individuals, particularly the country’s youth. Despite bet365’s recent controversies, the ASA found the operator innocent this time, noting that boxing primarily appealed to mature audiences and Eubank Jr.’s followers largely consisted of individuals over 18.
According to UK regulations, operators are explicitly prohibited from launching marketing campaigns featuring athletes with a significant appeal to young people. The ASA categorizes sports personalities based on their potential risk, providing a guideline for sportsbooks. Despite the regulator’s robust suite of measures, a recent tweet by bet365 prompted the authority to launch an official investigation.