ASA rules that bet365's Xhaka tweet was seen by under-18s

The Advertising Standards Authority recently ruled that a bet365 gambling advertising featuring Granit Xhaka violated rules and was irresponsible since it targeted minors. The tweet from the Sky Sports Premier League X account that showed the advertisement included a video of Xhaka's goal against Manchester United. Along with the bet365 logo, the film featured features like digital circles and triangles. The ASA's Active Ad Monitoring system, which uses AI to identify potentially illegal internet adverts, was what sparked the probe.
 
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