The deal is a last-gasp attempt to earn more from a betting partner before the EPL's voluntary ban becomes effective.
English Premier League (EPL) side Aston Villa FC announced today it has agreed to a three-year partnership with online gambling firm BK8 to make it the club’s new principal and front-of-shirt partner.
Collaborations to Grow Both Brands
Under the terms of the agreement, the logo of the betting and gaming firm will feature on the front of Aston Villa’s three shirts until the end of the 2025/26 season, fitting right into the transitory period EPL clubs gave themselves as part of their voluntary agreement to axe front-of-shirt gambling sponsorships.
“Through this partnership with BK8 we look forward to exciting collaborations together that will help to grow both brands, particularly within Southeast Asia,” said an Aston Villa spokesperson about the deal.
English Premier League (EPL) side Aston Villa FC announced today it has agreed to a three-year partnership with online gambling firm BK8 to make it the club’s new principal and front-of-shirt partner.
Collaborations to Grow Both Brands
Under the terms of the agreement, the logo of the betting and gaming firm will feature on the front of Aston Villa’s three shirts until the end of the 2025/26 season, fitting right into the transitory period EPL clubs gave themselves as part of their voluntary agreement to axe front-of-shirt gambling sponsorships.
“Through this partnership with BK8 we look forward to exciting collaborations together that will help to grow both brands, particularly within Southeast Asia,” said an Aston Villa spokesperson about the deal.
