Aston Villa signs deal with BK8 as shirt sponsor

BK8 and Aston Villa Football Club have a deal in place that makes BK8 the new front-of-shirt sponsor of the team.The agreement has said that it will donate to charity as part of the arrangement, which is effective for the following three seasons, or until the end of the 2025–26 season. In the past two years, BK8 has collaborated with mental health organisations to raise awareness. The agreement was reached after Premier League clubs decided to reject gambling sponsorship prior to the release of the UK's White Paper on gambling regulation. Aston Villa is able to strike the contract with BK8 because the ban won't be in effect until the 2026–27 campaign.