The Atlantic City casino industry in New Jersey is supporting the cause to increase awareness, resources, and support for breast cancer as Breast Cancer Awareness Month 2023 gets underway. The casinos in Atlantic City are holding a number of activities throughout the month of October. A portion of all proceeds from Bally's pink cocktails, mocktails, and dessert sales will be donated to Breast Cancer Awareness. Additionally, the building is pink-lighting its Pacific Avenue entrance and Level Six dining area.