Australian Operators Prepare for a Total Ad Ban

Banning ads may have certain adverse effects, opponents of the measure argue.
Major gambling operators in Australia are preparing for a potential ban on gambling advertising. Big companies believe that a total ban will be proposed following an ongoing inquiry into online gambling harm.

While the government is not obliged to follow the proposals outlined in the report, which is compiled by the Standing Committee on Social Policy and Legal Affairs, some restrictions are likely to be introduced. In any case, gambling companies are already preparing for the most unfavorable outcome.

Australia has a serious problem with gambling harm, with the pokies being one of the most harmful verticals according to exports. While poker machines are a separate vertical from iGaming, analysts say that gambling ads and online gambling can exacerbate the issue, creating even more problem gamblers. According to many, young adults are the most vulnerable to harm.
 
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