Australian Professional Leagues and IMG extends partnership

IMG and Australian Professional Leagues have renewed their agreement for exclusive global media, data, and streaming rights.

In accordance with the agreement, IMG will keep managing and distributing the APL's media rights outside of Australia and New Zealand, while IMG Arena will collect and transmit official statistics from all matches to more than 460 licensed worldwide betting operators.

FanDuel has added a sportsbook to the Golf Event Center at IMG Arena. Customers will be able to wager on live markets during the PGA Tour using the IMG Arena service.

 

[cherrylarry]

This ongoing partnership demonstrates a shared dedication to fostering the expansion and advancement of professional sports in the area. The collaboration with IMG, renowned for its proficiency in sports marketing and management, is expected to bring about numerous prospects for increased visibility and progress for Australian professional leagues.

 

[mosesdera]

Renewing this exclusive agreement makes sense for both sides. IMG can leverage their global network to markets leagues internationally. And the leagues gain visibility plus revenue from the betting operators accessing official data.