Australia's Betr loses major backer as News Corp. dump shares

With the departure of two executives from the board of Australia's Betr, News Corp. has been separating itself from the company in recent months. News Corp. has sold its shares in the gambling startup, according to the Australian Financial Review, which made the announcement this week.


Even though News Corp. no longer has a financial stake in Betr, the sports betting website will still be advertised in the mastheads of its publications. This will encompass a number of illustrious periodicals like the Australian Financial Review.

 

[MiaLuca]

This methodology emphasizes the changing scenery of promotion and brand alliances, where online platforms and media channels can sustain advertising connections even after economic disinvestment. It will be fascinating to witness the progression of this collaboration and the influence it will carry on both industries in the future.