Gambling operators targeting the Australian market have a strong affinity for free-to-air TV and radio. In a comprehensive study commissioned by the Australian Communications and Media Authority, Nielsen reveals that more than one million gambling advertisements inundated the free airwaves from May 2022 to April 2023.
Australia’s media landscape has become a battleground for gambling operators vying for consumer attention, as evidenced by the study. The research sheds light on the advertising strategies employed by gambling providers, with a special focus on the prominence of online gambling services.
Australia’s media landscape has become a battleground for gambling operators vying for consumer attention, as evidenced by the study. The research sheds light on the advertising strategies employed by gambling providers, with a special focus on the prominence of online gambling services.
