The acquisition is expected to enhance B90's marketing capabilities and generate future revenue through strategic affiliate partnerships.
B90 Holdings, an online sportsbook and casino operator, has announced its plans to acquire Emwys AB, a Swedish-based marketing company in the online gambling sector. The share purchase agreement was made with Funko International, and the total share capital of Emwys is valued at €3.6 million ($4 million).
Emwys specializes in pay-per-click marketing and has focused on marketing online gambling services in Finland. B90 Holdings intends to leverage Emwys’ expertise to expand into new territories and drive traffic for its existing and new affiliate accounts. The acquisition includes valuable marketing tools, business contracts, domains, and administrative rights necessary for successful operations.
B90 Holdings, an online sportsbook and casino operator, has announced its plans to acquire Emwys AB, a Swedish-based marketing company in the online gambling sector. The share purchase agreement was made with Funko International, and the total share capital of Emwys is valued at €3.6 million ($4 million).
Emwys specializes in pay-per-click marketing and has focused on marketing online gambling services in Finland. B90 Holdings intends to leverage Emwys’ expertise to expand into new territories and drive traffic for its existing and new affiliate accounts. The acquisition includes valuable marketing tools, business contracts, domains, and administrative rights necessary for successful operations.