Bally's Corporation looks to elevate casino engagement

Through a new social casino expansion, Bally's Corporation hopes to improve player engagement through its strategy.

It is a component of the company's effort to revamp its social casino service and expand its access to free-to-play games by working with Ruby Seven Studios.

Following an agreement with OPTX, Bally's designated the tech company as its Enterprise AI partner for operational solutions, further improving the user experience within its casino offering.
 
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