The Irish bookmaker supported the Welsh by having 1,200 sheep form the words "Sheep > Lions," with each letter consisting of an astounding 160 sheep.
The marketing ploy also holds the record for the biggest flock of sheep ever gathered according to Guinness World Records.
The Welsh have had a disappointing World Cup thus far, playing 1-1 with the United States in the tournament's opener before losing 2-0 to Iran in the following match. The team's only remaining hope to go to the knockout stages is to defeat England, which will be challenging given that England is one of the tournament favorites.
The marketing ploy also holds the record for the biggest flock of sheep ever gathered according to Guinness World Records.
The Welsh have had a disappointing World Cup thus far, playing 1-1 with the United States in the tournament's opener before losing 2-0 to Iran in the following match. The team's only remaining hope to go to the knockout stages is to defeat England, which will be challenging given that England is one of the tournament favorites.