bet365 advertisement campaign shows its evolving brand path

The latest advertising campaign from sports betting company bet365 was released in time for the 24/25 Premier League season.

The global ad campaign, titled "Breaking News," stars the straightforwardly named "Fridge Man," an athlete who has won marathons and has a whole fridge tied to his back.

But the bet365 advertisement doesn't just highlight that unusual sporting event. The news shows a tennis player diving into the crowd to save a shot, while a group of cyclists ride through a mall in a manner reminiscent of the Tour de France.
 
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