Bet365 has signed a three-year agreement to become the UEFA Champions League's first official sports betting partner.
The operator stated in a press release that the partnership provides it with "a unique opportunity" to gain global access to elite European club soccer through a variety of immersive activations. These will include a free-to-enter ballot to give away thousands of tickets to fans in specific countries, making it one of the competition's largest ticket giveaways in history.
The operator stated in a press release that the partnership provides it with "a unique opportunity" to gain global access to elite European club soccer through a variety of immersive activations. These will include a free-to-enter ballot to give away thousands of tickets to fans in specific countries, making it one of the competition's largest ticket giveaways in history.