Together with Sky Sports boxing, Bet365 has agreed to become the official betting partner of Boxxer, a promotional company.
The partnership also designated bet365 as Boxxer's official odds partner, meaning the betting platform will be integrated into all digital and social media content in an effort to "deepen" fans' comprehension of the events and fighters.
Beginning with Boxxer's debut performance on Sky Sports at Wembley Arena on October 2, Bet365 branding will be displayed throughout the ring and arena during events.
The partnership also designated bet365 as Boxxer's official odds partner, meaning the betting platform will be integrated into all digital and social media content in an effort to "deepen" fans' comprehension of the events and fighters.
Beginning with Boxxer's debut performance on Sky Sports at Wembley Arena on October 2, Bet365 branding will be displayed throughout the ring and arena during events.