The Advertising Standards Authority (ASA) has fined Bet365 after determining that one of the operator's advertisements had a special attraction to people under the age of 18. The message in question was sent by the Sky Sports Premier League Twitter account and was supported by Bet365. The book was released in February 2023. The tweet included a promotion that was included as a result of Twitter's Amplify function. This function displays advertisements before the video in the tweet starts to play.