Betano becomes principal betting sponsor of Sporting Lisbon

The European betting and technology company Kaizen Gaming, which has been active in Portugal since 2019, has been named Sporting Club Lisbon's new premium sponsor. The sportsbook brand Betano will be featured prominently on the front of Sporting's first-team shirts, which are set to be released.

Additionally, there is the possibility of extending the two-year partnership for an extra two years.

 

[gwolf666]

Kaizen Gaming, operating in Portugal since 2019, has signed a two-year sponsorship deal with Sporting Club Lisbon, naming Betano as its premium sponsor. As part of the agreement, Betano's branding will be displayed on the front of Sporting's first-team shirts, marking a significant partnership in the sports betting space. There’s also the potential for the partnership to be extended for another two years, further solidifying Kaizen's presence in European sports sponsorship.

 

[Mi Rey]

Betano has become the principal betting sponsor of Sporting Lisbon, a top-tier Portuguese football club. This partnership is part of Betano's aggressive expansion into football sponsorships, which includes deals with other prominent European clubs and leagues . As the new principal sponsor, Betano's branding will be featured prominently on the club's assets, including the front of the team's shirts .