Betano nets sleeve partnership with Benfica

Betano has agreed to a three-year sponsorship deal with SL Benfica, a Portuguese football team, which includes activations, digital assets, and kit marketing.

The Kaizen Gaming brand will be the Primera Liga team's first sleeve partner, covering both domestic and European matches, which is the main marketing opportunity Benfica will take advantage of under the terms of the partnership.

A digital assets and activations package across the Lisbon-based club's digital channels will also be available to the operator, along with in-stadium advertising.

 

[gwolf666]

Betano has secured a three-year sponsorship agreement with Portuguese football club SL Benfica. The deal, which covers both domestic and European matches, makes Betano the first-ever sleeve sponsor for Benfica. This collaboration will see the Kaizen Gaming brand featured on the team's kit, alongside digital activations and a package for the club's online channels. The agreement also includes in-stadium advertising, giving Betano extensive exposure to Benfica's fans and audiences. This marks a significant step for Betano in enhancing its presence in sports sponsorship.