Betclic becomes betting sponsor of French Football Federation

By becoming an official partner of the French Football Federation, Betclic Group has taken steps to increase brand awareness in the betting and gaming industry in its native country.

The Bordeaux-based operator will be an official partner of the nation's football governing body until the 2026 World Cup under the five-year deal, which is reportedly worth between €5 million and €8 million annually, according to French publication L'Équipe.

In addition to sponsoring every French national team, Betclic will also become an official partner of the Coupe de France and the amateur football scene in France as a partner of the French football governing body.

 

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Betclic Group has secured a five-year partnership with the French Football Federation to boost its presence in the betting and gaming sector in France. Valued at €5–8 million annually, the deal extends through the 2026 World Cup. Betclic will sponsor all French national teams, the Coupe de France, and amateur football, reinforcing its ties to both professional and grassroots levels of the sport. This collaboration enhances Betclic's visibility in its home market.