Betclic extends naming deal with the National Basketball League

The professional French championship's name, Betclic ELITE, was decided upon in 2021. Today, the National Basketball League and Banijay Group, via Betclic, one of the top sports betting companies in Europe, announced that they have extended that agreement until 2029.

The National Basketball League, working with its clubs that have strong local ties, is working to develop French professional basketball, and this new agreement demonstrates the sport's revitalized appeal.
 
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