Betclic, a French online gambling and sports betting company, has become the official title sponsor of Liga Portugal. The agreement with the soccer organization is the operator’s biggest Portugal-facing move yet and will greatly augment its presence in the country.
Under the agreement, starting this season, Liga Portugal will be called Liga Portugal Betclic. As a result, the operator’s branding will feature across the league, appearing and marketing materials, IPs, digital media and marketing.
Liga Portugal is the country’s top-flight soccer league, making this a very important partnership for the gambling company. It will serve as the title sponsor of the league through 2027, which will provide it with plenty of time to appeal to local bettors.
Under the agreement, starting this season, Liga Portugal will be called Liga Portugal Betclic. As a result, the operator’s branding will feature across the league, appearing and marketing materials, IPs, digital media and marketing.
Liga Portugal is the country’s top-flight soccer league, making this a very important partnership for the gambling company. It will serve as the title sponsor of the league through 2027, which will provide it with plenty of time to appeal to local bettors.