Betfair sponsors SBT Copa America tournament coverage

This summer, Brazilian TV broadcaster SBT will cover the 2021 CONMEBOL Copa America tournament, with Betfair as a co-sponsor.

In addition to being one of Brazil's "big three" terrestrial TV channels, SBT has a contract to broadcast 11 Copa America games, including the opening match between hosts Argentina and Chile and every game the Seleção is scheduled to play.

Betfair and KWAI, a video-sharing app known as South America's TikTok, which is said to have 12 million active users throughout Brazil, will split SBT's Copa America broadcast sponsorship.

 

[gwolf666]

Brazilian broadcaster SBT will air the 2021 CONMEBOL Copa America tournament, with Betfair as a co-sponsor. The coverage includes 11 matches, featuring the opener and all games involving Brazil. SBT's sponsorship is shared with KWAI, a popular video-sharing app in South America, enhancing Betfair's visibility during the high-profile event.