Betfred appoints new Head of Brand and Customer Experience

The new apointee has over 25 years of experience in brand and marketing, and she has worked in a variety of industries, including retail, fashion, and sports.

Furthermore, during her career, she has worked on product development, global marketing campaigns, brand creation and strategy, and N Brown, among other companies.

In order to secure Betfred's long-term success, she intends to make use of this experience by helping to improve the company's brand positioning and create an engaging customer experience.
 
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