Betfred joins Spotlight in-play content ranks

Betfred is the newest customer of Spotlight Sports Group's in-play content services, which have been introduced across the traditional bookmaker's digital verticals. This confirms the company's continued strong commercial momentum for 2020.

Spotlight-exclusive content and analysis supported by real-time statistics will now be available on Betfred's mobile app and online sportsbook, assisting Betfred in increasing engagement with in-play betting markets.

In order to increase turnover and betting volumes across markets, Betfred integrates Spotlight's content API feed to obtain more editorial experts, historical match data, and live on-field event descriptions—all of which are tried-and-true market engagement tools.

 

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Betfred has become the latest client of Spotlight Sports Group, integrating its in-play content services across Betfred's digital platforms. By using Spotlight's exclusive content, real-time stats, and expert analysis, Betfred aims to boost engagement with in-play betting. The integration of Spotlight’s API feed will enhance Betfred's mobile app and online sportsbook, providing tools like historical match data and live event descriptions to drive turnover and increase betting volumes. This collaboration supports Betfred’s strategy to offer a more dynamic and engaging betting experience.