BetMGM announced as new major sponsor of Premier League Darts

Following the triumph of the Paddy Power-sponsored 2024 Professional Darts Corporation World Darts Championship, Premier League Darts has secured a new sponsor.


Thanks to an agreement with the Professional Darts Corporation, BetMGM will now play a significant role in the darts world as a sponsor for Premier League Darts in 2024.

Eight players will compete for £1 million in prize money in the BetMGM Premier League, which runs from February to May. The top four finishers in the league table advance to the Play-Offs, which conclude the season.

 

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I am sure that with the sponsorship of the premier league darts, BetMGM would have their brand identity increased in the UK where Darts has a special following and possibly internationally amongst Darts faithfuls. Television exposure of the premier league darts campaign would ensure that.