BetMGM declares popular football TV presenter as brand ambassador

Laura Woods, a sports journalist and TV host, has joined BetMGM UK as a Brand Ambassador in anticipation of the forthcoming EURO 2024 competition.

Prior to tomorrow night's opening match of the competition, Woods will offer weekly blogs on the website of the UK sports betting and online casino operator.

Along with contributing to advertising campaigns focused on the European tournament, the TNT Sports presenter will also produce social media content for the operator's betting platforms.

 

[swift]

I feel for BetMGM declared a popular football TV presenter as a brand ambassador. This is a common marketing strategy in the sports betting industry as brands look to align themselves with popular figures to increase brand recognition, credibility, and affinity with their target audience.