BetMGM enhances casino customer relationship management with new collaboration

In order to improve customer engagement and retention in the operator's US markets, BetMGM and Enteractive have announced a new partnership.

By means of this partnership, Enteractive will conduct focused reactivation campaigns to assist BetMGM's customer relationship management strategies.

Converting non-funded registrations and reactivating dormant accounts will be the main goals of these initiatives.
 
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