BetMGM anticipates a slowdown in player acquisition rates as it seeks to capitalize on a premium player base that places higher-value wagers.
The CEO of BetMGM stated that the company would not experience the same high rates of player acquisition in the future, despite the company's boasting of its player growth.
Rather, the group's growth strategy is to concentrate on and capitalize on a player base that is premiumizing—that is, gaining player value.
The CEO of BetMGM stated that the company would not experience the same high rates of player acquisition in the future, despite the company's boasting of its player growth.
Rather, the group's growth strategy is to concentrate on and capitalize on a player base that is premiumizing—that is, gaining player value.